BM Pinol launches online “Agri wet market” as marketing strategy

Agriculture • Sat Mar 4, 2017 07:12 AM  •  260   0
By News release
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(Google.com)
(Google.com)
M’LANG, North Cotabato  – A provincial lawmaker in North Cotabato has invaded the social media to help his farmer-constituents find market of their agricultural products.  

On Friday, Board Member Socrates Pinol of North Cotabato’ 3rd District, has soft-launched a virtual “wet market” in the worldwide web he dubbed as “Mlang Farmers Market.”  

A native of this town and son of a farmer, Pinol designed the page on Facebook as an easy access for farmers to look for buyers of their agricultural products.  

"This is a campaign commitment, promised that I will help look for buyers for our farmers’ products by conquering the social media,” said Pinol, noting that more than 50 percent of more than 100 million Filipinos are into the internet.

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“All our farmers will do is to post their produce and contact information on FB page ‘Mlang Farmers Market’ so prospective buyers can open communication lines,” said Pinol who won his first term as board member single-handedly.  

“In my visits to communities during the campaign period I sensed right away they are clamoring for effective access to market,” he said. 

“Because of that discovery, I re-assessed my political game plan to include marketing of agricultural products.”
 

Looking back his unprecedented victory at first try, Pinol said he made it because he carried the sentiments of the farmers.  

He earlier vowed to establish a “Bagsakan Center” in Caloocan City in Metro Manila to serve as wholesale center for North Cotabato agricultural products but set aside the idea upon realizing doing it online is more effective.  

But Pinol said the “Bagsakan Center” idea is still in his pipeline but added “we will be more aggressive in marketing on-line.”  

To prove his brainchild will be effective, he cited several internet marketing platforms like the e-bay.com, amazon, Lazada and olx.com that became a multi-billion business by linking product sellers and buyers.  

He urged the agriculture sector and the government to venture into internet marketing of farm products.   “With more and more people are using the latest technology like Android phones, on-line marketing as a potent marketing strategy,” he said.  

Among his priorities for legislation is the crafting of local laws establishing “Barangay Agriculture Data System.” The system will be filled with all important agricultural data for easy internet access of prospective buyers.
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